Monthly Archives: February 2016

Book review: Talk Like TED

You won’t find this book on my 2016 reading list. It popped up a little late for that. Sometimes you have to call an audible!

I give a lot of presentations. A lot. On average, nearly 10 presentations per week, which is nearly 500 per year. Attendance ranges from 20 on the low end to about 100 on the high end, with 40-50 pretty typical.

I have several concerns for each presentation; engaging attendees is at the top of the list. If I don’t engage them, they don’t remember anything. If they don’t remember anything, it’s like I was never there.

For better or worse, I have two concurrent/immediate criteria for measuring engagement:

  • Where are the questions coming from? The more questions I can get from those all the way in the back, the better. The way I see it, questions equal engagement. If the back of the room is engaged, the rest of the room is too!
  • Talking to me after the presentation. Questions are icing on the cake for me but not everyone will have or ask questions. Plus, some people have questions but don’t feel comfortable asking in front of a group. These same people, however, will come talk to me when I’m done. This the second way I evaluate engagement – kind of a post-talk interaction. If it takes more than 20 minutes to interact with everyone that has walked up, I consider it successful.

Two other ways I measure engagement include the following (these are more long-term): First, if someone in attendance asks if I can speak to his or group. That’s positive engagement. Second, I attend a lot of networking events and frequently (one or two times per month), I will meet someone that tells me they attended one of my presentations. When you speak to 200-400 people per week, it’s impossible to remember everyone. But if they remember me and my presentation, it’s a good indication they were engaged (not to mention pretty awesome!).

Striving to get Better

After saying all of this, I’m always looking for ways to improve. A few years ago I stumbled across Carmine Gallo. Then late last year, I started reading this book: Talk Like TED: The 9 Public Speaking Secrets of the World’s Top Minds.

I read it in two weeks!

I thought it might be helpful for others to hear my thoughts on the book and how my current presentations stack up to his guidelines and recommendations.

In doing the research for this book, Carmine broke down hour after hour after painstaking hour of more than 500 TED talks. He interviewed many of the speakers and others that have given popular TED talks. In the end, he learned there were “9 secrets” of giving a great TED Talk, which, when applied correctly, can make any presentation a great presentation.

The 9 different secrets fell into three components of a great presentation: Emotional, Novel and Memorable.

Emotional – They touch the heart

Most of the time, people are nervous when giving a presentation and focus solely on the information.

Great communicators reach your head and touch your heart.

When nervous, we tend to focus on the information rather than what may draw our listeners in. There must be genuine passion about the topic because you can’t fake it. You communicate to your audience with more than just words – tone of voice and clarity, for example. A great way to connect with your audience is with a story because we connect with stories not information. Finally, you have to use the right body language – body movement, hand gestures, facial expressions, etc… – all of this communicates to the audience how comfortable and passionate you are about the topic.

In one way or another, your talk must make an emotional connection with the audience.

Novel – They teach something new

Novel means new. Your presentation doesn’t have to be “something new” to everyone or almost everyone in attendance. In fact, it can be a new solution to a problem that is old as dirt.

The brain cannot ignore novelty…

Can your delivery of “something new” give jaw-dropping results? If so, it’s a potential winner. Potential, because it can’t do this alone. A better mousetrap isn’t a better mousetrap if no one knows about it and/or buys it.

Memorable – They present content in ways I’ll never forget

If they forget what you said, did you even give them a presentation?

…if your audience cannot recall what you said, those ideas don’t matter.

If I had to guess, I would say this one is most important. The goal is to have them remember you and the takeaway. People aren’t going to “takeaway” something that doesn’t touch them emotionally or teach them something new. If it doesn’t do one of these two things, it’s just another ho-hum drive into work – a needle in a haystack of traffic on the highway.

So how did this book come about? Watch and listen to Carmine in this short clip. He discusses his approach and all the work he put into it. Impressive!

So if I had to grade my presentations…

This is like doing your own annual evaluations for work, but here we go…

Are they Emotional?

I think so. My talks center around health and health is very personal. I try to incorporate stories of past customers who have had success and how it impacted their lives in a positive manner. I think these are things people want to hear. The story could be something as simple as the advice we gave in response to a question.

To me, the story doesn’t have to be elaborate. It has to be effective.

Are they Novel?

Pretty much! Depending on the topic, we might ask the audience to rank-order the healthiest foods on a slide. They are always surprised by what we think. And then we back up our thoughts with real-life examples, research and information.

Are they Memorable?

Given what I said earlier, that people have met me at various functions and mentioned attending one of my presentations, I’d have to say yes.

I also mentioned this is probably the most important component of a presentation. It’s very rewarding when someone you don’t know tells you they attended one of your talks and thought it was great.

One piece of advice

If I had to give you one thing to remember about giving a presentation and the most important message in this book, it would be this: Flip the script! Boring and/or bad presentations focus on information. Flip the script. The focus of your talk should be the part that is memorable, the story or the emotional part. Then use the information to support it.

The Verdict!

I would recommend this book to anyone – from the seasoned presenter that wants to get better to the person just getting started. There is plenty here to help anyone improve.

From a personal perspective, I was glad to learn I’m not the only one that spends a lot of time preparing for a talk. From what was discussed, those with the most popular TED talks spent an enormous amout of time in prep work. They did this because they wanted to get the story just right. They wanted the audience to know they were passionate about their topic. This combination led them to be memorable.

To clarify, I know most of the information in my talks by now. It does change and get updated but it’s a small part of the whole presentation. So it is easy to do. Most of my prep work now is focused on the audience. Who am I presenting to? I learn as much about them as I can, so that it is easier to relate the information to them on a personal level.

I was also glad to learn that there is hope for me yet! Great presenters aren’t just born. They work at it. Am I a great presenter? Probably not. For sure, I’m not best suited to answer that question. I can say, however, that I’m always working to get better and tend to think I was terrible when just getting started!

I will leave you with the following:

Giving a presentation is easy.

Giving a presentation that incorporates all of these components and making it look easy is anything but easy.

About the HPI Diabetes Academy


The incidence and prevalence of type 2 diabetes continues to rise. With increases in cost of care and associated co-morbidities, people at all levels are concerned. Further, an article by Menke et al., published in the September 8, 2015 issue of JAMA, showed we may not be concerned enough. They note that more than 50% of adults have some form of type 2 diabetes, either diagnosed, un-diagnosed or pre-diabetic. If accurate, concern at all levels needs to increase. This prompted HPI to write a Call to Action.

Why we should be concerned

Beyond what may be obvious, there is one important reason everyone should be concerned: Our current approach to care does nothing to “treat” the condition. Type 2 diabetes is a problem with insulin sensitivity. Yet the primary modes of treatment are directed at controlling blood sugar, in spite of the evidence suggesting there are things we can do to increase insulin sensitivity.

Given that most people trust their health and medical professionals to provide them with the best care possible, a pharmaceutical-centric treatment approach will do little to change the trends. This, coupled with data suggesting more than half of US adults have some form of type 2 diabetes means we should be more concerned.

Costs always increase. The co-morbidities of type 2 diabetes, coupled with our approach to treatment, indicates we are in for an epidemic of kidney disorders, cancers, dementia, neurological disorders and more. For example, if progression from pre-diabetes to full-blown type 2 diabetes continues at its current pace, the 5-year cost estimates for type 2 diabetes alone are under predicted by $75B or 31%.

What HPI is doing to change this

At the Health Performance Institute, we have the HPI Diabetes Academy. The main objective of this program is to improve insulin sensitivity. It would seem logical that improving insulin sensitivity would lead to changes in the need for pharmaceutical therapies. We have seen this. In our smaller pilot programs, for example, there has been an approximate 50% reduction in insulin requirement across the board, with outcomes verified by self-report of insulin usage and confirmed with post-program HbA1c testing.

Health is very personal. While our pilot programs were relatively small and we don’t know if the outcomes will last, the results are real at the individual level.

If these outcomes prove generalizable, the impact of a program like the HPI Diabetes Academy can be enormous! Our current objective is to expand and continue to validate our outcomes to determine generalizability.

You can read more about the HPI Diabetes Academy on the Health Performance Institute website.

2016 Reading List

Each year I make a list of the books I want to read or reread. I have typically kept this in my notebook or email system – somewhere handy. This year, I’m posting it here on the blog.

This is my personal reading list, aka reading list part 1 on the Health Performance Institute blog.

Books to read in 2016

Bad Science by Ben Goldacre

How can you NOT be intrigued by the subtitle alone? I read a lot of research. A lot. And while it can be frustrating to find well-done studies, it is nice to know someone is calling them out.

I first learned of Ben Goldacre through a TEDx talk. This one will give you an idea of what this book is all about.

I’ve read many of his articles, have seen several presentations and have scanned through this book – I’ve had it for four years! So I’m looking forward to reading this book in its entirety.

The Checklist Manifesto by Atul Gawande

Why do I want to read this book? From the inside cover:

The modern world has given us stupendous know-how. Yet avoidable failures continue to plague us… And the reason is simple: the volume and complexity of knowledge today has exceeded our ability as individuals to properly deliver it to people. We train longer, specialize more, use ever advancing technologies and still we fail.

Doing things where failure is not an option, a simple checklist can make all the difference.

Margin by Richard Swenson

Are you busy? Good! Make time to read this book. You can make time by increasing your margin – the space between you and your limits.

Influence by Robert Cialdini

Why and how do people make the decisions they make? How do they justify those decisions? Can any of this be used in our personal or professional lives?

The answer to the last question is yes!

As someone who leads a group, whether it be the team at work, your family or like-minded individuals, knowing the information in this book will help you lead or take them where you want them to go.

Secret Service by John Dijulius III

Customers are the life-line of any business. Happy customers can make a business thrive! One way to get happy customers is by delivering unforgettable customer service.

This is the first sentence from Chapter 4: What are We Really Selling?

The experience is remembered long after the price is forgotten.

What experience do you want people to remember?

Unlimited Power by Anthony Robbins

The copyright on this book? 1985!

No fancy pictures or diagrams. Just 400+ pages of Tony Robbins awesomeness!

This will be my 3rd time through.

Meateater by Steven Rinella

The first chapter in the book:

This book has a hell of a lot going for it, simply because it’s a hunting story. That’s because hunting stories are the oldest and most wide-spread form of story on earth. The genre has been around so long, and has such dep roots, that it extends beyond humans. When two wolves meet up, they’ll often go through a routine of smelling each other’s breath. For a wolf to put his nose to another wolf’s mouth is to pose a question: “What happened while you were hunting?” To exhale is to answer: “You can still smell the blood.”

If that’s not enough to make you want to read the book, I’m not sure there is any help for you! 🙂

Good to Great by Jim Collins

This will be the second or third time to read this book. No explanation needed. Always makes any list of best business books of all time.

The Man Who Swam the Amazon by Martin Strel

Second time to read this book.

People that do things of super-human nature are fascinating. Swimming 3,274 miles on the world’s deadliest river in 66 days qualifies.

The Five Dysfunctions of a Team by Patrick Lencioni

Whether you know it or not, you are the leader of a team. The quicker you learn that, the better.

And if you are struggling or wondering why your team is going nowhere, then you need to identify why.